Why Meta Tags Are Still Relevant to SEO - and the Best Way to Use Them
If you include quality keywords in your meta tags, Google is more likely to list your site higher in web search results. January 3, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Within the constantly shifting guidelines for what does and doesn’t boost a website’s SEO, meta tags typically don't garner much attention. They don't directly impact Google SEO rankings, but they can still impact a site’s SEO, so it's important to understand how this happens, which meta tags matter and how to maximize them. Here's why meta tags can still boost SEO on your site. They affect Google’s indexing of your site. Meta tags allow Google to understand the content of your pages so they can appear in relevant searches. Meta tags can boost your keywords ranking. When you include quality keywords in your meta tags, Google is more likely to list your site higher in web search results, which can help you get noticed. The right meta tags can influenc...